More companies today than ever are realizing the power of direct response marketing and its ability to help even those that are not traditional direct response marketers.  Direct Logic Solutions® can implement a marketing program that communicates to your customers on a one-to-one level, but rather than solicit a purchase either online or through a direct response vehicle, our program drives them to retail.   Direct Logic Solutions® has been implementing drive-to-retail promotions since 2001.  We have helped many national companies communicate to their customers on a one to one basis and drive them to retail to purchase. 

Our drive to retail solutions utilize typical advertising and direct response media, including e-mail, print-media, and direct mail to effectively drive incremental traffic to your retail outlets. Our advanced systems and analytical techniques make it possible to carefully measure the effectiveness of these campaigns.  If you have a customer database and have been capturing email addresses, our Pharos Marketing Suite can help you send those customers promotional e-mails containing dynamically generated coupons with customer and promotion identification in the bar-code. These coupons can be redeemed at retail, where the results can then be computed at the customer level. This translates into incremental retail traffic and sales. Marketers can then use this drive-to-retail program as an incentive to retailers to buy their products.

Direct Logic Solutions® has developed proprietary software to measure and analyze drive to retail campaigns at the store, region, and customer level.