Pharos Enterprise™ Advanced CRM was engineered with the most advanced businesses in mind. It is a comprehensive customer relationship management solution that can meet any organization's needs in terms of scalability, analysis, and capabilities. Pharos provides the information necessary to perform advanced customer management, scoring, promotion analysis. Pharos Enterprise™ Advanced CRM stores customer data, marketing data, offer history data, consumer purchases, online behavior, registration data, and all other customer touch points.
Pharos Enterprise™ modules include:
- Data Warehouse
- Customer Management
- Customer Selection & Scoring
- Email Marketing Reporting
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For catalogers and database marketers that demand the best in corporate planning, merchandising analysis, promotion management, forecasting, and inventory management, we designed the Direct Integration™ Marketing Suite. Version 4.0 has more features and additions then any other version previously released. This new and improved version allows marketers and merchandisers additional flexibility and control in building campaigns, measuring product ROI, copying catalogs, business reporting, and numerous additional capabilities.
Direct Integration™ modules include:
- Budgeting
- Planning
- Catalog Management
- New Client Acquisition
- Direct Mail
- Email Marketing
- Business Forecasting
- Inventory Management
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