Pharos Enterprise™Advanced CRM was engineered with the most advanced businesses in mind. It is a comprehensive customer relationship management solution that can meet any organization's needs in terms of scalability, analysis, and capabilities. Pharos provides the information necessary to perform advanced customer management, scoring, and analysis because it stores customer data, marketing offers, consumer purchases, online behavior, and all other customer touch points.

Pharos Enterprise™ Modules:

• Data Warehouse
• Customer Management
• Email Marketing

Pharos Enterprise™ is an advanced CRM solution that tracks and analyzes all aspects of customer behavior including: purchase history (offline and online), offer history, online behavior, email activity, customer interests, registration data, and all related online and offline customer information.

Pharos Enterprise™ utilizes rich customer data, profiling and dynamic content logic, advanced campaign management features, mass email distribution, and advanced tracking capabilities to provide precision email marketing capabilities to our clients that are unmatched within the industry.

Pharos can instantly integrate and centralize all data sources across an enterprise. This includes: Retail, Catalog, Direct Mail, Print, Email and Online, Telemarketing, DR TV, and all other sources of customer data (internal or external).

Pharos Enterprise™ captures all information relating to each customer and promotion and then uses this information to analyze, model, and forecast future promotion results. With each promotion, we gather additional information on your customers, product responses, segment preferences, and promotion results. We use this data to enhance and adjust current and future campaigns.